HEY, I'M ALEENA!

UX Designer and Researcher

Welcome to my portfolio!

I'm currently working as a UX/UI Designer at Communitech, on the FutureProof program with Digital Main Street. I'll be looking for another full-time job starting in January 2020!

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Get to know more about me and take a look at some of my recent projects! If you want to get in touch,

(aleenasingh@gmail.com)

 

PROJECTS

REEP GREEN SOLUTIONS WEBSITE

Wordpress Website Designer/Developer

Reep Green Solutions is an environmental charity helping the community live sustainably through energy efficiency, water conservation, waste reduction and cultivating healthy yards.

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I completed this project as the sole, designer and WordPress developer alongside the Communications Manager, Executive Director and various internal stakeholders.

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The goal of this project was to make a website that is mobile-friendly, has concise information (reduced from 98 pages to 22), loads faster, is focused around service & resource pages, and meets modern design standards

Case Study Coming Soon!

RETEA CUPS E-COMMERCE WEBSITE

Wix Website Designer and Developer

Retea Cups is a small, eco-conscious business founded by 3 students with a love for the environment and bubble tea.

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As the product designer, I created a Wix-based e-commerce website for Retea to sell their hand-crafted, reusable bubble tea cups across Canada.

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Within the first month of launching www.reteacups.ca, the COVID-impacted business's revenue increased by 560% and sold 6.5x more product than the month previous. In that time, the website also gained over 2000 unique site visitors. 

Case Study Coming Soon!

Evergreen Program Packages

EVERGREEN - SERVICE & WEB DESIGN

Lead Researcher, UX Designer

Evergreen is a free, 6-month subscription-box style program aimed at fostering financial and emotional success for New Canadians. The final product consists of 5 physical packages (2 of which we created prototypes of), and a website. Completed over the course of 4 months, my role in this project was UX research lead, UX designer, and business report writer.

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This was my capstone project, that I worked on with 4 group-mates, in the final term of my undergrad and was created as a solution for a problem Scotiabank FactoryU presented to us. The problem that we chose to tackle was advising Canadians on breaking the paycheque-to-paycheque cycle. 

Framar Mobile Website Mockup

FRAMAR WEBSITE REDESIGN

Project Manager & UX Designer

BALZAC'S BROCHURE & COMMUNITY APP

Product Owner, UX Designer & UX Researcher

#BACB MULTIMEDIA GAME APP

UX/UI Designer

 

ABOUT ME

Hi! Thanks so much for checking out my portfolio. Now that you've seen some projects I've worked on, you're probably wondering about who I am. Well without further ado:

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I'm Aleena! I have a Bachelor of Global Business and Digital Arts from the University of Waterloo, and I'm currently working as a Freelance UX Designer. I consider myself a multi-disciplinary problem solver as I'm intrigued by the way the world works, and I chose to solve the many problems it holds through design, research, leadership, and more! My career goal is to work at a company whose main or side mission is solving problems relating to social good, where I can use my skill and passion to create change!

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In my personal life, I'm an avid traveller. I was born in India and was on my first plane when I was 6 months old. Since then I've been on more planes than double my age! I also love animals, doing DIYs, and watching movies.

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If you're interested in knowing more about me or just want to chat, send me an email. I'm excited to hear from you!

 

MY RESUME

UX/UI DESIGNER

Communitech, DMS FutureProof | Sep. 2020 - Present

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  • Create a digital transformation plan to help 2 small businesses pivot during the COVID-19 pandemic.

  • Collaborated with a self-guided, diverse team made up of a Digital Marketer, Graphic Designer, Web Developer and Copywriter.

  • Designed and developed a website with many constraints using the Rain POS software to optimize the existing theme, keeping accessibility top of mind.

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FREELANCE UX DESIGNER

Reep Green Solutions | Jul. 2019 - Present

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  • Redesigned the old website with the goals: decrease load time, create a strong brand, improve consistency, usability and readability, consolidate information to present it more clearly on fewer pages and make it a better resource for users.

  • Analyzed the old WordPress site with HotJar and Google Analytics to understand traffic, bounce-rates and understand how users interact with the website.

  • Designing mid-fidelity wireframes of new webpages using Figma to showcase new information architecture to stakeholders (team leads and executive director).

  • Find existing WordPress themes that match the vision of the new website and use one to create a foundation, later customizing elements to fit the goals.

  • Used Astra theme and Elementor page builder to create a custom look.

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FREELANCE UX DESIGNER

Retea Cups | Mar. 2020 - June 2020

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  • Designed and built a small business’s first e-commerce website using Wix.

  • Upgraded from taking orders on a Google Form and doing only in-person meetups.

  • The business was heavily impacted by COVID-19, launching the website allowed them to get back to pre-COVID like sales.

  • 2000+ unique site visitors, 5.6x increase in revenue and 6.5x increase in products sold in the first month of launching the website in comparison to the month before.

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MARKETING DIRECTOR

StarterHacks | May 2019 - May 2020

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  • Managed a team of 4 marketing and 5 design coordinators.

  • Create a marketing plan for the year and set KPIs for marketing statistics.

  • In charge of all SH social media channels.

  • Goals for the year include: 3000 hacker applicants, hit 400 followers on Instagram, 1.5K likes on Facebook.

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FREELANCE MARKETING AND PRODUCTION ASSISTANT

20 Mile Media | Sep. 2019 - Jan. 2020

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  • Designed social media graphics using Figma and scheduled them on various platforms using Buffer.

  • Edited podcast episodes using Audition, and posted them using Anchor.

  • Goal was to create a brand, consistently push content, and increase podcast listeners.

  • Developed a brand using high-level guidelines for social media channels and graphics.

  • Designed and scheduled biweekly social media posts on Facebook, Twitter, Linkedin and Twitter using Figma and Buffer.

  • Edited podcast episodes using Adobe Audition. Posted all episodes using Anchor and managed SEO for each.

  • Updated the Squarespace website to update content for each episode and guest.

TOOLBOX

DESIGN

  • Figma

  • Adobe Illustrator

  • Adobe InDesign

  • inVision

  • Canva

  • Adobe XD

  • Sketch

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WEB

  • Wix

  • Webflow

  • Wordpress

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DEVELOPMENT

  • Processing

  • HTML & CSS

  • Javascript

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ANALYTICS

  • HotJar

  • Google Analytics

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PROJECT MANAGEMENT

  • Trello

  • Asana

  • Basecamp

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PHOTO/VIDEO

  • Photoshop

  • Lightroom

  • Premiere Pro

  • AfterEffects

  • Audition

  • Final Cut Pro

  • Adobe Animate