#BACB

CLIENT

MediaSmarts

MY ROLE

  • UX/UI Designer and Researcher

  • Web Designer

  • Project Manager

PLATFORM(S)

Mobile, AR and Boardgame

SUMMARY

Bystanders Against Cyber-Bullying (#BACB) is a game to educate youth ages 8-12 about cyberbullying. The game itself includes an App, a physical game board and an AR character. Since it is part of a digital media and literacy program, there is also an app website to present the game, a promotional video and a lesson plan for teachers/parents.

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        1 of 6 client-selected projects for MediaSmarts 

PROGRAMS USED

  • Adobe Illustrator

  • Adobe Photoshop

  • Figma

  • Wix

THE PROBLEM

The growing use of technology among young people presents the opportunity for bullying in a faceless form δΈ€  cyberbullying. It is up to teachers and parents to create conversation and prevention/management tactics should they ever face it. Teaching such a topic can be hard and cause youth to shy away or be dis-interested, especially when talked about by a parent or teacher. Even though MediaSmarts has different lesson plans, games, modules, videos, and lesson plans talking about various topics, they wanted new and refreshing ideas to present to the new youth of today.

OUR TASK

  • Pick a target age group; research about motivations and cognitive/motor abilities

  • Research cyber-bullying: causes, management, prevention, etc.

  • Select a type of interface:

    • persuasive game

    • graphic novel, etc.

  • Design and implement strategies for creating playful educational content for youth and kids

  • Has to

    • teach something

    • have a self-directed component

    • be design focused

    • be almost, or fully implemented

THE DELIVERABLES

  • Functional game 

  • Project website​

  • Promotional Video